Baby Welcome Package

Role: Art Director, Project Manager
Year: 2016

Team: Production Manager, Packing Staff, & Outsourced Printing Services

The Brief:

Create a welcoming box that caters to expecting mothers and reflects the pride and joy that comes with welcoming a baby into the family.

The Research

(aka, Google is my best friend)

To the Drawing Board!

The bright colours of the balloons and the playful nature of the round clouds really stood out to me so I made sure to incorporate that in my first sketch.

Meanwhile, the text on coloured blocks also resonated with me because of the immediate association of babies playing with coloured blocks during their first months.

Pre-Liminary Designs: Logo

Pre-Liminary Designs: Illustrations

First Drafts of the Box Design

Final Box & Insert Card Design


The Final Design

Production Shots